Somewhere between storytelling and serving looks

rootlesseye

xoxo, Amira

You're posting often — but your feed isn't converting.

Views are up, the aesthetic is there - yet briefs still ask for clearer hooks, stronger proof, and content that actually moves product. You don't need more trends. You need story-led UGC that feels like a friend recommending something.

Trusted by brands & teams like

You don't need more ideas — you need direction.

I create short-form UGC for beauty and lifestyle brands who want content that performs on TikTok and Reels - without losing the human, scroll-stopping feel.

From concept and shoot to edit and delivery, you get assets built for paid social and organic - clear hooks, real personality, and a point of view that fits your brand.

What I offer

UGC Content

Scripted or organic-feeling video and photo for TikTok, Reels, and paid ads.

Monthly partnerships

Retainer packages with 1–3 deliverables per month for always-on content.

Event coverage

On-location capture for pop-ups, launches, and activations.

Commercial modelling

Natural on-camera presence for lifestyle and brand campaigns.

I became the creator brands needed when they wanted real, not polished.

I'm Amira - 27, London-based, and I make UGC that belongs on someone's For You page, not a billboard.

Available for UK shoots and remote briefs. Beauty, lifestyle, wellness — story-led content with warmth, clarity, and a point of view.

Recent Selected Work

@rootlesseye

Happy The devil wears Prada weekend

@rootlesseye

What a beautiful community

@rootlesseye

Right backkkk

@rootlesseye

Merci Aya — styling session

What brands say

Thank you so much for sending over such amazing photos and documenting the evening so well, we really love them! The style is particularly unique and we are very excited to have stand-out content we can use for marketing and future events.
DeFrante Studio
Thank you so much for sending over such amazing photos and documenting the evening so well, we really love them! The style is particularly unique and we are very excited to have stand-out content we can use for marketing and future events.
DeFrante Studio
Thank you so much for sending over such amazing photos and documenting the evening so well, we really love them! The style is particularly unique and we are very excited to have stand-out content we can use for marketing and future events.
DeFrante Studio

Let's work

together

Tell me about your brand, timeline, and deliverables — I'll get back to you within 48 hours.

Get in touch